Hotcoin Research | Detailed Analysis of Binance’s Investment Landscape: Everything You Need to Know

In-depth Research
Cập nhật2026-08-21
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As a leading global cryptocurrency exchange platform, Binance not only provides trading services but also supports and funds promising blockchain projects through its investment incubation programs. These incubation programs not only generate substantial returns for Binance itself but also contribute positively to the prosperity of the entire blockchain ecosystem.


I. Positioning and Advantages of Binance’s Investments


Binance’s external investments are primarily conducted through its venture capital and incubation arm, Binance Labs, which was officially established in April 2018. As Binance’s internal venture capital business department, Binance Labs aims to identify founders with innovative ideas and support their project development, shaping the future of the Web3 industry. Binance Labs' investments are not limited to specific blockchains or development stages, providing comprehensive support and resources to blockchain entrepreneurs and startups to help early-stage projects succeed.


Advantages of Binance Labs Investments


1. Global Influence: As the venture capital arm of Binance, the leading exchange, Binance Labs enjoys a strong reputation and resource backing, giving it extensive global influence and resources.

2. Integration with Binance Ecosystem: Projects that receive investments from Binance Labs gain the potential to integrate with the Binance ecosystem and list on Binance Exchange, offering significant exposure and access to a large user base, enhancing their potential for success.

3. Value Creation Services: Beyond financial support, Binance Labs offers general consulting, operational support, and joint technical/product development services. These services help startups address various challenges, enhancing their competitiveness and sustainability.

4. Rich Resources: As part of the world’s largest cryptocurrency exchange, Binance Labs has abundant resources and an extensive network, including technology, market access, and business partnerships, providing invaluable support and assistance to startups.


II. Standards for Selecting Investment Projects


Binance focuses on several aspects when selecting investment projects: innovation, sustainability of business models, market adoption, team quality, and technical feasibility. Its strict and comprehensive investment criteria and evaluation processes ensure the discovery and nurturing of high-quality projects.

1. Product Innovation: Innovation is a primary criterion. Binance evaluates whether the project has created new models from which users will benefit.

2. Sustainable Business and Token Models: Binance emphasizes the sustainability of the project's business and token models, ensuring long-term profitability and well-structured token incentives.

3. Adoption Rate: The traction of a project, including user numbers and generated revenue, is a crucial indicator of its value.

4. Team Quality and Commitment: The stability and commitment of the project team are vital, ensuring that the team can fully dedicate itself to the project's development.

5. Technical Feasibility: Binance assesses the feasibility of the project’s technology based on its roadmap and current developments.


III. Channels and Methods of Binance Investments


Besides direct investments, Binance Labs provides two main investment avenues for blockchain startups: the Binance Labs Incubation Program and the Most Valuable Builder (MVB) Accelerator Program, both conducted biannually since their inception in 2021, currently in their seventh phase.


1. Binance Labs Incubation Program:


· A long-term investment method offering comprehensive support and resources for early-stage blockchain startups, promoting the growth of Web3 startups and helping founders thrive in a dynamic industry.

· Long-term Support: Provides financial, technical, market, and legal support to help startups overcome early-stage challenges.

· Comprehensive Services: Offers various services like advisory support, marketing, and technical guidance.

· Customized Support: Tailors support and services to the specific needs and characteristics of startups to maximize their development potential.


2. Most Valuable Builder (MVB) Accelerator Program:


· Focuses on the BNB Chain, providing support to outstanding builders and startups, including potential investments and opportunities to list on the Binance Exchange.

· Short-term Acceleration: Offers 8-10 weeks of intensive support to quickly resolve issues and optimize business models.

· In-depth Support: Provides deep technical, market, and business model guidance.

· Concentrated Resources: Brings together Binance Labs' resources and professional teams to achieve significant accomplishments in a short time.

· Starting from the 7th phase in 2024, the Binance MVB Accelerator Program will expand in two directions: startups and founders, aiming to incubate 100 new ideas on the BNB Chain. The startup track focuses on the rapid development of early-stage cryptocurrency projects, while the founder track supports and incubates builders, helping them grow into successful founders.


IV. Data Performance of Binance Investments


Since its establishment in 2018, Binance Labs has invested in over 200 projects across six continents in more than 25 countries, with over 50 incubated by Binance Labs. According to The Block, as of the first quarter of 2024, Binance Labs has accumulated assets worth $9 billion, with theoretical returns exceeding ten times the investment amount.


Investment Projects and Scale:


· In 2024 alone, Binance announced investments in 19 projects totaling approximately $364 million, including Zest Protocol, UXUY, Movement, MilkyWay, BounceBit, StakeStone, Cellula, Derivio, QnA3, Privasea, Babylon, Renzo Protocol, Ethena, NFPrompt, Shogun, Analog, Puffer Finance, Memeland, BracketX, etc.

· RootData recorded a total of 193 external investment projects by Binance Labs, of which 108 have issued tokens and are operational. Projects selected for the first to sixth incubation programs total 65, and projects selected for the first to sixth MVB Accelerator programs total 36.


Binance’s Investment Layout and Scale:


In terms of investment layout, Binance Labs’ investment areas are extensive, covering most Web3-related tracks, including public chains, protocols, infrastructure, NFTs, blockchain games, metaverse, DeFi, and CeFi. Binance Labs particularly values infrastructure, on-chain applications, data analytics, and security. These areas are not only core to the development of the cryptocurrency industry but also priority investment directions for Binance Labs.

Source: RootData

· Infrastructure: Accounts for the largest proportion of Binance Labs' investment portfolio at 37.5%, serving as the cornerstone of the blockchain and cryptocurrency industry.

· DeFi: Accounts for 22.3% of investments, not only having huge market potential but also being at the forefront of industry innovation.

· Gaming: Accounts for 16.2% of investments, also being at the forefront of industry innovation.

· Web3-related tracks: Accounts for approximately 23.5%, including social entertainment, tools & information services, NFTs, etc., which are considered the next growth point in the cryptocurrency industry.

The majority of investments range from $1 million to $10 million, with the most concentrated investment amounts between $1 million and $3 million, followed by $5 million to $10 million. Binance Labs primarily engages in non-leading investments, with leading investments as a complement.


Investment Return Performance:


· In terms of investment returns, Binance Labs’ support for Web3 investments has benefited well-known companies like Polygon, Optimism, LayerZero, Celestia, Aptos, Mysten Labs, and Trust Wallet. According to Chain Broker platform data, there are six projects with investment return rates (ROI) exceeding 100 times, including Polygon, Injective, Axie, Sandbox, MultiversX, and Merit Circle.

Source:Chain Broker


V. Review of Binance’s Key Investment Projects


In past MVB accelerator programs, Binance Labs invested in quality projects like decentralized domain protocol Space ID, Web3 infrastructure Overeality, interoperability communication protocol Multichain Event Protocol (MEP), mobile strategy game Meta Apes, tokenized investment portfolio Velvet Capital, multi-chain open data analysis platform Web3Go, casual gaming platform Gameta, Ethereum scaling project AltLayer, perpetual DEX project KiloEx, lending protocol Kinza Finance, and AI blockchain-based virtual companion game Sleepless AI.

On March 1, Binance Labs announced 13 early-stage projects for the seventh season of the MVB accelerator program, covering three major tracks: DeFi, infrastructure, and application layers. These projects exhibit innovation and potential in the blockchain and artificial intelligence fields.

· BitU: A crypto-native collateralized stablecoin protocol that uses off-chain liquidity and efficiency to provide higher returns. Its Active Liquidity Management Module (ALMM) addresses the difference between on-chain and off-chain stablecoin lending rates and introduces trusted custodians for safer fund storage and returns distribution.

· Blum: A hybrid CeDeFi exchange where users can trade cryptocurrencies through a Telegram mini-program. It offers off-chain order books, on-chain settlements, and centralized or self-custody options, supporting derivative trading services.

· Surf Protocol: A Base-based perpetual contract trading platform providing leverage trading, premarket trading, and point trading services for low market cap tokens.

· Vooi: A cross-chain perpetual contract DEX aggregator supporting multiple DEXs, allowing users to trade without gas fees with up to 100x leverage after connecting their wallets.

· Aggregata: A DePIN-driven AI data storage project that creates high-quality data and prices it, allowing users to share, sell, and find AI datasets in its marketplace.

· Nesa: A lightweight Layer1 for AI using on-chain ZKML for highly private, secure, and trusted query execution of AI inferences. It proposes a privacy-focused decentralized inference protocol, with a security committee committing to and sending inference results on-chain.

· Nimble Network: A composable AI protocol allowing AI agents, data providers, and computing resources to combine and use ML models and data. It is creating atomic components for the protocol to expand into areas like IP, creators, advertising, personalization, and chatbots.

· Aspecta: An AI-driven digital identity ecosystem platform that builds an AI-generated identity system, Aspecta ID, for developers and others to demonstrate, connect, and explore. It also offers access to exclusive DAOs, ecosystems, and applications.

· Holoworld: A decentralized AI virtual character market and social platform where anyone can create intelligent AI robots with a few clicks.

· Opinion Labs: A dynamic opinion and continuous prediction market creating a full-chain social infrastructure. Its first product is a full-chain opinion market and content community DApp, AlphaOrBeta.

· Side Quest: A gaming social platform offering various games, rewards, food, and social interaction opportunities.

· Story Chain: An AI story-writing NFT application where users can create stories with unique chapters and artwork using LLM and image AI, and mint them as NFTs.

· Tilted: A gaming asset marketplace for buying, selling, and trading game assets, skins, and NFTs on-chain, achieving cross-game compatibility.


VI. Challenges and Opportunities in Binance’s Investments


With the support of Binance Labs, many blockchain startups have achieved remarkable success. These projects cover areas such as DeFi, NFTs, and blockchain infrastructure, providing strong validation for Binance Labs’ investment strategy and incubation methods. With the rise of AI, DePIN, LSD narratives, and ecosystems like Bitcoin and Solana, Binance faces a series of opportunities and challenges.


Challenges and Difficulties:


· Regulatory Uncertainty: The blockchain industry faces regulatory uncertainty across different countries and regions, posing risks and challenges for Binance’s investments. Binance needs to closely monitor regulatory changes and formulate corresponding risk management strategies.

· Security and Trust Issues: The blockchain field faces challenges in security and trust, such as smart contract vulnerabilities and network attacks. Binance needs to strengthen due diligence and security reviews of investment projects to ensure the safety and reliability of user assets.

· Intensified Competition: As competition in the blockchain industry intensifies, Binance faces competitive pressure from other exchanges and investment institutions. To maintain its competitive advantage, Binance needs to continuously enhance its technical strength and service levels and seek innovative and potential projects for investment and incubation.


Positioning and Opportunities:


· Ecosystem Building and Open Innovation: Binance can continue to increase its investment and support for the blockchain ecosystem, actively participating in ecosystem building and open innovation, promoting the widespread application and adoption of blockchain technology.

· Community Governance and Co-governance Mechanisms: Binance can establish more robust community governance and co-governance mechanisms, encouraging community member participation and contributions, achieving co-construction and sharing of the ecosystem.

· Global Expansion and Strategic Cooperation: Binance can further expand its global business layout and establish closer cooperative relationships with projects and institutions worldwide, jointly promoting the development of the blockchain industry.

· Innovative Technologies and Application Scenarios: Binance can continuously focus on the development of innovative technologies and application scenarios such as AI, DePIN, and liquidity staking, actively exploring blockchain applications in DeFi, gaming, Web3, education, and other fields, promoting the deep integration and innovative development of blockchain technology.


In conclusion, as a leading cryptocurrency exchange platform, Binance’s investment landscape also leads the cryptocurrency industry’s investment trends, playing a crucial role in the industry. By continuously optimizing investment strategies, strengthening ecosystem construction, and promoting technological innovation, Binance aims to solidify its leading position in the blockchain ecosystem and drive the industry’s growth and development.

Hotcoin is closely monitoring the development of Binance’s investment projects and will continue to track and list related high-quality assets. For the hottest quality assets, invest in Hotcoin to stay ahead!


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Hotcoin Research, as the core investment research department of Hotcoin, is dedicated to providing comprehensive and professional analysis of the crypto market. Our goal is to offer clear market insights and practical operational guidance for investors at all levels. Our professional content includes "Play to Earn Web3" tutorial series, in-depth analysis of crypto market trends, detailed analysis of potential projects, and real-time market observations. Whether you are a newcomer exploring the crypto world or a seasoned investor seeking deep insights, Hotcoin is your reliable partner for understanding and seizing market opportunities.



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